News and Communication Theory Essay Example | Topics and Well Written Essays - 3750 words

News and Communication Theory - Essay Example Significant level of literature on polarisation as well as selective exposure supposes that the Internet aggravates the fragmentation or separation of the media as well as of the citizenry. Nevertheless, this pays no attention to how the widespread utilisation of social media has changed news consumption across the world. Social media endow with readers a choice or option of stories from dissimilar sources that come advocated from politically, economically as well as socially heterogeneous individuals in the context that highlights social value over different ethnic affiliations. Building on different existing models of news and information selectivity (in respect to the business of journalism) to give emphasis to information utility, various researchers have hypothesised that the distinctive feature, social and political endorsements of social media trigger different decision heuristics which suggest utility. In respect to two experiments, researchers have demonstrates that much str onger social endorsements raise the probability that individuals select information and that their attendance decreases different selective exposure to the levels indistinguishable from the notion of chance (Messing and Westwood, 2011, p.1). This paper is aimed at providing a detailed analysis of the process of the emergence of Social Media re-shaped the gathering, dissemination and character of news and also its sustainability of the future trends. Thereafter the paper explains the ways which demonstrates different process through which the â€Å"many-to-many† model of communication affects the traditional notions and experience of accuracy, impartiality, fairness, spatial reach and relevance and timeliness. Research question: The research question of this essay is described as: what are the influences of social media and many-to-many models of journalism, communication and news delivery system across the globe consistent with its effects on traditional notions and are these trends in the system of journalism communicational system sustainable for the future? Social media and modern news delivery system: The emergence of the social media has been regarded as one of the most important aspects in modern structure of journalism and news. People who read news online use it because it is easily accessible, faster and it is available in 24/7. People who read hard copies of newspaper and magazine said it helps them to relax, gives more information than online, can be referred to anytime, good for the eyes and more comfortable. This makes the use of news and information easier for the readers. Also the use of advertisements is greater in case of online journalism compared to printed newspapers. This makes greater amounts of profit earning for the newspaper companies. This also helps the readers and audiences to gather greater amount of information regarding other products and services which are available in the market. Large number of people across the globe h as also argued that practices related to online journalism are helping business organisations in the business of news and journalism to spread higher amounts of news and information compared to the traditional sources of news and journalism business, such as print media. Large number of people have argued that the online journalism practices are sustainable in the future which has been possible because of the fact that the popularity of