Essay on Analysis of Two Advertising Strategies - 1320 Words

Analysis of Two Advertising Strategies The Peugeot and the Ford Fiesta are advertised in very different ways despite being similar products. Analyse the ways each product is advertised and say what the differences between the two say about their brand identity. Advertising is a multi-million pounds business in Britain. Advertising expensive products is something that producers are willing to spend a lot of time, effort,†¦show more content†¦This reflects on to the point that theres always more than what meets the eye. There are subtitles at the bottom, which says, A driver is not just a driver, which means that theres more to the driver than what meets the eye. There is a freeze frame in this scene and its of the doctors face to focus on the point that there is a multi-ethnical background. At the end, the doctor says moyen bien, which means very good in Spanish, which reflects on to the fact that Peugeot is a very good car. The third scene is a close up of a mans face and then the camera pans out to reveal that the man is really a prisoner in jail. He is painting a picture of mountains, which links to the opening scene. The subtitle at the bottom of the screen says, A prisoner is not just a criminal, which, again, means that there is more than what we see. The fourth scene first starts off in a distant shot of a couple that are kissing, and then it zooms to a close up of the kiss. The camera pans around to the back seat and a small child is sitting there, which shows a close up of the car. This shows that the car is a family car, which means that the car is big enough for the family. As we see the couple there is a sudden magnetism. The couple is used to reflect the fact that love lasts and so does theShow MoreRelatedSituation Analysis: Advertising1079 Words   |  5 PagesSituation Analysis An organization that wants to exchange its products or services in the marketplace should: ââ€" ª make an analysis to find out first what are the opportunities ââ€" ª who are the competitors ââ€" ª select the market and identify them ââ€" ª what market segmentation will choose ââ€" ª what will be our market positioning Let’s take the steps one by one: 1. Opportunities analysis: In this segment must be a careful analysis in the marketplace and find out if there is anyRead MoreBusiness Analysis: The hotel chain, Astor Lodge and Suites, Inc955 Words   |  4 Pagesmanagement to devise a strategy achieving net profits in two years and sustaining positive growth in the future. 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